Brand Lebanon

A Call to Action for the Ministry of Tourism

In today’s connected world, tourism is not just about destinations, it’s about experiences, and those experiences are increasingly shaped through technology. Lebanon is rich in natural beauty, history, food, culture, and hospitality, but we still lack the one essential digital tool that every tourist expects: a national tourism app.

We call on the Ministry of Tourism to launch “Visit Lebanon”, a smart, user-friendly, AI-enhanced mobile application that becomes the official digital gateway to Lebanon for tourists and locals alike.

Why This App Matters

Today, tourists planning a trip to Lebanon must dig through scattered blogs, Instagram accounts, outdated websites, and often receive zero support upon arrival.

A well-designed tourism app will:

• Enhance the travel experience
• Guide tourists safely and smoothly
• Promote local businesses, events, and regions
• Empower the Ministry of Tourism with real-time data to shape future strategies

Features of the “Visit Lebanon” App

How AI Will Elevate the Experience

How This Empowers the Ministry of Tourism

Data-Driven Decisions: Access to real-time tourist behavior and feedback

Regional Inclusion: Promote under-visited towns and villages with geo-targeted features

Crisis Management: Push emergency alerts directly to tourists’ phones

Revenue Generation: Allow private sponsors (restaurants, telecoms, hotels) to promote offers

Brand Control: Ensure the right image of Lebanon is shared across international platforms

Lebanon Needs a Digital Tourism Backbone

A tourism app isn’t a luxury. It’s an essential infrastructure. It’s the new “airport welcome desk”, the guidebook, the translator, the concierge, and the feedback box—all in your pocket.

This is a high-visibility, low-cost initiative that will benefit travelers, businesses, and the government.

To the Ministry of Tourism: Let Lebanon speak digital. Let Lebanon welcome every tourist with clarity, safety, convenience, and beauty. The time is now.