The Saudi Traveler: A Game Changer for Lebanon’s Tourism Industry
Saudi Arabia is undergoing a massive tourism boom, with Saudis among the highest-spending tourists in the world. Lebanon, historically a favorite destination for Gulf travelers, has the perfect opportunity to reignite its appeal to Saudi tourists.
Saudi Tourists by the Numbers
- $25 billion spent annually by Saudis on outbound tourism (World Travel & Tourism Council, WTTC).
- Saudis spend 6x more per trip than the average international traveler (UNWTO).
- 60% of Saudi tourists prefer destinations with luxury experiences, natural beauty, and entertainment options (Arabian Business).
- Top destinations for Saudis: Dubai, Paris, London, Istanbul, and Maldives.
Why Lebanon Needs a Saudi Tourism Strategy
Lebanon was once a prime destination for Saudi tourists, but economic and political instability reduced their numbers. However, with the right strategy, Lebanon can win them back and become the go-to summer retreat for high-spending Saudi visitors.
- Historical Connection: Many Saudis have strong cultural ties with Lebanon, having spent summers here for generations.
- Weather & Landscape: Lebanon offers cool mountain retreats, beaches, and vibrant city life, a perfect contrast to Saudi Arabia’s desert climate.
- Luxury & Entertainment: Beirut has some of the best restaurants, nightlife, and shopping, which match Saudi tourists’ preferences.
- Proximity & Ease: A short 3-hour flight from Riyadh makes Lebanon an easy weekend getaway.
How to Attract Saudi Tourists: A Targeted Strategy
1️- Luxury & VIP Experiences
- Develop high-end resorts in mountain areas like Faqra, Broummana, and Faraya.
- Offer exclusive VIP travel services with private drivers, shopping assistants, and luxury concierge services.
- Partner with global luxury hotel brands (Four Seasons, Fairmont, Ritz-Carlton) to upgrade Lebanon’s hotel offerings.
2️- Halal & Family-Friendly Tourism
- Promote family-friendly resorts with private villas, ladies-only beaches, and cultural activities.
- Ensure top-tier halal dining experiences with Michelin-level chefs and Saudi-influenced Lebanese menus.
3️- High-Profile Events & Festivals
- Organize luxury car festivals, shopping weeks, and exclusive concerts that cater to Saudi tastes.
- Host influencer-led tourism experiences featuring Saudi travel bloggers promoting Lebanon.
4️- Digital & AI-Driven Marketing
- Launch a targeted Saudi marketing campaign on platforms like TikTok, Instagram, and Snapchat, where Saudis are most active.
- Use AI-powered travel assistants to personalize travel recommendations for Saudi tourists.
- Implement a “Welcome Saudi” program, offering customized experiences in Arabic.
5️- Saudi-Lebanese Business Partnerships
- Encourage Saudi investors to develop tourism projects in Lebanon.
- Strengthen partnerships between Saudi airlines (Saudia, Flynas) and Lebanese tour operators.
The Economic Impact: What Lebanon Can Gain
If Lebanon implements a dedicated Saudi tourism strategy, projections suggest:
- 500,000+ Saudi visitors annually (compared to ~50,000 today).
- $2 billion+ in annual tourism revenue from Saudi visitors.
- Tens of thousands of new jobs in hospitality, entertainment, and transport.
The Time to Act Is Now
Lebanon has all the ingredients to be a top destination for Saudi tourists, but it needs a clear, modern strategy to compete with Dubai, Paris, and Istanbul. With the right investments and policies, Lebanon can reclaim its place as the ultimate summer retreat for Saudi travelers.
Brand Lebanon 
Leave a comment